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The textile industry, a cornerstone of global manufacturing, is undergoing a significant transformation. As the world grapples with environmental challenges, there's a growing emphasis on sustainable fabrics and textiles. This shift is not merely a trend but a response to both environmental imperatives and evolving consumer demands.
The Environmental Imperative: Historically, the textile sector has been a major contributor to environmental degradation. It's estimated that the industry is responsible for 10% of global carbon emissions and remains the second-largest industrial polluter, second only to the oil industry.[1] This figure has catalyzed the industry's move towards more sustainable practices.
Consumer Demand Fuels the Shift: Today's consumers are not just passive buyers; they're informed stakeholders. A recent survey revealed that 50% of consumers ranked sustainability as a top 5 value driver and more than 1/3 are willing to pay more for sustainable benefits. [2]
Shoppers Are Loyal to Green Companies 87% of consumers have a more positive image of companies that support social or environmental issues, and 88% are more loyal to such companies. This growing consumer consciousness, especially among millennials and Generation Z, is driving the demand for sustainable textiles, pushing manufacturers to align with these preferences.[3]
SiShield - the innovative leader in safe, effective and durable antimicrobial solutions - has formulations that easily integrate into almost any surface and substrate at the point of manufacture without changing the look or feel of the product. Committed to Sustainable Chemistry, our powerful eco-friendly antimicrobial additives are non-migrating, non-leaching and durable. Read more at SiShield.com.
Resources:
[1]
UN Environment: The Price of Fast Fashion.
[2] https://www.businesswire.com/news/home/20211014005090/en/Recent-Study-Reveals-More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-Demand-Grows-for-Environmentally-Friendly-Alternatives